YARD AI — Ecommerce Ads + AI Search (AEO/GEO) | Be the Brand the Assistant Names
The gapHow it worksPricingFAQ Free visibility audit
For ecommerce brands buying the click and losing the shortlist

Paid ads buy the click. AI search decides the shortlist.

One team for both halves of demand — performance media, and the answer ChatGPT, Gemini and AI Overviews give.

  • Answer share tracked like a channel, not a vanity audit
  • Feeds, schema and reviews fixed so models can cite you
  • One profit number across paid and AI-sourced demand
Get my free visibility audit → See how it works

AI-referred shoppers convert 60% better than other visitors · Adobe, via Digital Commerce 360, Jul 2026

"Best running shoes for wide feet under ₹8,000" — brands named in the answer
BrandNamed in answerCited sourceShare of answers
Competitor AYesReview roundup41%
Competitor BYesOwn comparison page28%
Competitor CSometimesForum thread17%
Your brandNot named—0%
Google AI Overviews — which pages get pulled into the answer box
QueryOverview shownSource pulledYour presence
"best [category] for [use case]"YesEditorial roundupAbsent
"[category] vs [category]"YesCompetitor guideAbsent
"is [your brand] any good"PartialThird-party reviewsIndirect
"[your brand] returns policy"YesYour own sitePresent
Gemini — recommendation set for a category question
SignalStatusWhat fixes itPriority
Structured product dataIncompleteSchema + feed hygieneHigh
Third-party review corpusThinReview seeding programmeHigh
Comparison contentNoneOwn the "vs" pagesMedium
Brand entity clarityPartialEntity + citation workMedium
Perplexity — which domains it cites for your category
Cited domainTypeCitationsReachable?
Category review siteEditorialHighOutreach
Reddit / forum threadCommunityHighParticipation
Competitor guideOwnedMediumOut-publish
Your siteOwnedNoneFixable

Illustrative view of a visibility audit — not a live client account.

Brands we scale
Little BansiKisaansayVivobarefootAetrexHouse of Alkara Little BansiKisaansayVivobarefootAetrexHouse of Alkara

Regions we serve — United States · United Kingdom · Middle East · South East Asia

Proof

Brands we scale

40+Brands scaled

Little Bansi · Kisaansay · Vivobarefoot · Aetrex · House of Alkara

Ecommerce brands we run paid media, creative and retention for. Named results are published per client as each one clears wording — the full library is on the agency site.

See the case studies →
The gap

You are buying clicks in a market that now answers before it searches

Paid gets more expensive every quarter. And more of the decision now happens inside an answer you were never part of.

01
Auction inflation

Every rupee buys less than last year

  • Meta CPMs up 13% in a year, across 40,000+ brands
  • Google search CPCs rose in 87% of industries last year
  • Same budget, fewer buyers reached
Triple Whale, Aug 2026 · WordStream, 2025
02
The answer layer

The shortlist is written without you

  • Ask an assistant for the best in your category — three or four brands get named
  • There is no auction to enter: the answer is a model output
  • You are on that shortlist, or you are not in the room
03
Higher-intent traffic

The traffic you're missing converts better

  • AI-referred shoppers convert 60% better than other visitors
  • A smaller stream than paid today — and a much warmer one
Adobe, via Digital Commerce 360, Jul 2026
Abstract rendering of the letters A and I
Why now

The brands winning AI search are the ones that showed up before the answer was written.

Answer sets are sticky. Once a model trusts a shortlist for your category, arriving late costs far more than arriving early would have.

How we work

One team on both halves of demand

Paid and AI search share a budget, a profit target and a weekly review.

01

Paid runs to profit, not to screenshot ROAS.

Blended MER and contribution margin — not click-based numbers where Meta, Google and retargeting all claim the same order.

02

We audit what the assistants actually say about you.

We run your category questions across ChatGPT, Gemini, AI Overviews and Perplexity on a schedule, and log who gets named and what gets cited. It is sampling, not a census — answers shift by user and by day.

03

Then we go and become citable.

Structured data, comparison content you own, a real review corpus, third-party citations — ordered by what is winnable this quarter.

04

Creative volume keeps the paid side fed.

Per Common Thread Collective, Meta ad lifespan has compressed from 6–8 weeks to 2–4 weeks.

What we run

Four engines, one profit number

Paid performance

  • Meta and Google restructured around blended MER
  • Judged on contribution margin, not last-click ROAS

AI search (AEO / GEO)

  • Named and cited in the answers buyers read instead of a results page
  • Tracked question by question, month over month

Ecommerce SEO

  • Category, comparison and product pages built to rank
  • The same pages assistants read from

Creative + CRO

  • High-velocity creative so the auction never runs dry
  • A shorter path from ad — or answer — to cart
Search performance chart on a screen
Where the clicks still come from — and what AI answers are quietly taking
Close-up of a performance dashboard
Ad performance and answer-share reviewed on the same page
What we actually run

Two halves of demand, one funnel

Paid media captures the buyer who already knows you. AEO decides whether you are on the list at all.

Awareness

Prospecting plus the comparison and "best of" surfaces models read.

Acquisition

Search, Shopping and PMax run to MER, with AI referrals tracked separately.

Activation

Product pages and comparison content written to be quoted, then to convert.

Retention

Email, SMS and WhatsApp flows so the second order is not bought again.

Referral

Review corpus and third-party citations — the raw material of an answer.

Performance marketingCreative & UGCLLM SEO — AEO / GEORetention: email · SMS · WhatsAppCRO & landing pagesSocial mediaWebsite developmentAI automation

Filled chips run inside this engagement. The rest are available, scoped separately.

The engagement

Five steps, always in the open

01

Dual audit

Ad accounts and unit economics, plus what the assistants say about your category today.

Week 1
02

Profit + citation map

MER and margin targets, and the citation gaps worth closing first.

Week 1–2
03

Build & launch

Restructured campaigns, clean tracking, and the first tranche of citable assets.

Week 2–4
04

Compound

Daily paid optimisation; monthly re-run of the answer set to see what moved.

Always-on
05

Report

One dashboard: spend, profit, and share of answers by question cluster.

Weekly
Fit check

We'd rather tell you early

Right place if

  • You already spend meaningfully on Meta and Google
  • You sell in a category people research before buying
  • You can publish to your own site without a three-month approval chain

Not for you if

  • You need this quarter's revenue and nothing else
  • You want a guaranteed position in an AI answer — nobody can sell you that
  • Your product has no reviews and no differentiation to write about
Our side of the deal

Risk reversal, not fine print

Month to monthCancel any month. We'd rather re-earn it than lock you in.
You own everythingAd accounts, audiences, creative and every asset we publish.
Media billed directPlatforms bill you. We never mark up a rupee of your spend.
No visibility guaranteesWe report share of answers honestly, including the months it doesn't move.
An honest noIf the audit can't find real fixes, we'll tell you we're not the right fit.
Pricing

Flat fees, published

No percentage of spend. No hidden fees. No long-term contracts.

Growth

Paid performance run to profit, with AI-search foundations laid alongside it.

₹1L / month
+ GST · billed monthly · media paid direct to platforms
  • Meta + Google performance, MER-first
  • Creative testing engine
  • Baseline AI-search audit + structured data fixes
Get my free audit
Most popular

Scale

The full programme — paid, SEO and AI search compounding against one profit number.

₹1.75L / month
+ GST · billed monthly · media paid direct to platforms
  • Everything in Growth, across every channel
  • Full AI search (AEO / GEO) programme
  • Ecommerce SEO: category, comparison and PDP
Get my free audit

No lock-in. You own every account and every asset. Cancel any month. Ad spend is billed to you by the platforms; we never mark it up.

FAQ

Straight answers, before you ask

No — these are model outputs, not an ad placement. We work the inputs: structured data, comparison content, reviews, entity clarity and citations.
We run a set of real buyer questions across ChatGPT, Gemini, AI Overviews and Perplexity on a schedule, and log who gets named and what gets cited.
Paid moves in weeks. Answer sets move with the content and citations behind them — plan on two to three quarters, with earlier wins on branded and long-tail questions.
It overlaps, and we do the SEO work. A ranking wins a blue link; a citation gets your brand named inside the answer.
You do — always. Ad accounts, audiences, creative and every page or asset we publish are yours from day one, with us added as a partner.
We're built for brands already spending meaningfully on paid media.
Free audit

See what the assistants say about you today

We tear down your ad accounts and run your category questions across the major assistants. You get the wasted spend and the citation gaps in writing — yours to keep either way.

Step 1 of 3 — Your brand

No contact details yet — this just routes you to the right strategist.

Step 2 of 3 — Where you are today

So the audit is about your category, not a generic one.

Step 3 of 3 — Where to send it

Where should we send your audit?

Prefer to talk it through? Book a 30-minute call — or email business@yardagency.ai.

Your information is used to run and measure your enquiry — hashed contact details go to Meta and Google for ad matching where you've consented. We never sell your data.